Creative Director
Time Inc., New York, NY

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Addressed declining sales, younger demographic targets, and simplified the presentation of complex business content across print and digital platforms. A fresh, user-friendly design was implemented which increased reader engagement and achieved a 20 percent boost in Satisfaction Survey ratings. Cover designs drove higher newsstand sales.

Awards: Society of Publication Designers (SPD).

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Consulting Creative Director

Time Inc., Brooklyn, NY

Ford Motor Company, My Ford

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Successfully integrated brand global style guidelines into the redesign of Ford Motor Companies customer marketing touch point, My Ford. Mentored staff on visual and content storytelling techniques. Built Ford concepts for print, tablet, and animated logo lockups with in-house editors, photo editors, designers, video producers, and technology teams.

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Consulting Creative Director

XOP Media LLC, New York, NY

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XOP (pronounced “shop” in Portu­guese) was the first and only bilingual—Eng­lish and Portuguese—quarterly magazine and website for affluent Brazilians.

Conceived, art-directed and redesigned the Annual Fall Fashion Issue and Winter Holiday Issue.

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Design Director
Hearst Corporation, New York, NY

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Relaunched the century-old title and increased customer base. Created, developed and implemented multiple redesigns for the magazine, books, digital, apps and video touch points. Brand evolution was recognized with industry accolades and gold medal design awards. Conceived and designed the company’s first tablet App; UI/UX concepts were used on all of Hearst’s subsequent brand rollouts. Art-directed event branding, motion graphics, data visualizations and promotional YouTube teasers.

Awards: The Society of Magazine Editors, General Excellence Ellie; Society of Publication Designers, gold and silver medals; Spots Illustration Awards, Distinctive Merit.

Nominations: Ad Week, Hot List; The Society of Magazine Editors, Magazine of the Year and General Excellence, in both print and mobile/tablet; Society of Publication Designers, Merit; MIN Tablet Editorial & Design Awards; Ad Age Tablet Digital IQ; Ad Age Media Vanguard Award iPad App.

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Consulting Creative Director

Prometheus Global Media, Los Angeles, CA

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THR Annual Oscar Issue.

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Consulting Art Director
Time Inc., New York, NY

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Developed and designed the highly successful On Campus magazine, SI’s first venture into the college market. Redesigned the annual Olympics issue which went on to win the coveted Ellie award from the American Society of Magazine Editors.

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Consulting Creative Director
New York, NY & Emmaus, PA

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Rebranded two outdoor lifestyle magazines in preparation for their eventual sale. Created an adventure brand prototype and guided staff on best visual and content storytelling practices.

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Art Director
Wenner Media, New York, NY

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Revamped the outdoor adventure title into a luxury, men’s lifestyle, fashion brand. Successfully integrated five different brand mission directions into each redesign.

Awards: The Society of Illustrators, Silver Medal; Communication Arts; American Illustration; American Photography; Applied Arts; Alfred Eisenstaedt Awards; Art Directors Club; Print’s, Regional Design Annual.

Nominations: Ad Week, Hot List; The Society of Magazine Editors, General Excellence; The Society of Publication Designers, Merit.

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Art Director

Hearst Corporation, New York, NY

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Redesign of the outdoor title, magazine, marketing material, and logo.

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My first Society of Magazine Editors, Design and General Excellence nomination. 

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